Once again, I have a guest to introduce to you, and I’m certain you are going to enjoy meeting her. I met Andrea Pflaumer online when I booked in to watch her seminar, Vital, Vivacious, and Visible after 50. I enjoyed the seminar very much and felt drawn to Andrea’s gentle yet authoritative personality as well as to the guests she interviewed.
As an author, I often write about ordinary women who find their strengths and become more courageous as they age, so the title of the program intrigued me, and I wondered if could I use this information to help keep my characters authentic.
In the event, not only did I find it helpful on that level, but I also found it encouraging and reinforcing on a personal level.
So, without further ado, I shall let Andrea tell you about herself and what she does.
Sixteen years ago, at the age of 52, I started a new career as a journalist, writing shopping and human interest articles for local and national magazines and newspapers. Because fashion and style had been long-time passions of mine I began writing a non-fiction book based on principles of individual coloring and personal style typing. On the face of it, wearing the most flattering clothing always seemed like such a superficial thing, but the deeper I went into studying the background material for my book, the more profound and personally affirming it all became. And based on the comments I’ve received from my readers, it has for them as well.
Now, that I’m at an age when the entire issue of appearance is fraught with a lot of societal judgement and personal angst, I started asking my friends and my readers how they felt about their personal appearance as they reached their 60’s, 70’s and 80’s. It came as no surprise that many of them expressed dismay. They described the experience of shopping as extremely frustrating because they had a hard time finding hip, affordable, and flattering clothing targeted to older women. They described becoming “invisible” to fashion designers and marketers, not to mention to the opposite sex. Not only did this invisibility apply to their appearance, they told me, but it reflected a larger dread: That they longer had a meaningful place in the world. It’s a common thread and a very troubling one.
So I set out to see if I could change their – and my own – thinking on this. I searched for women who were traversing the aging minefield in a more gracious way. And, I discovered many spectacular women who are doing so, not just in gracious ways, but in bold and dynamic ways. This was the start of a series of video interviews I conducted for a program I call Vital, Vivacious, and Visible after 50. My guests included women who have had successful careers but decided to go in new directions after 50, 60, 70 and even 80. Some were forced into those changes due to divorce or widowhood. Some simply decided to follow their curiosity or to unpack old passions that had been locked away for decades. And some made changes in their lives, literally, to save their lives.
Along with these inspiring women I also interviewed three wonderful men who offered practical fashion advice for older women: one is one of the most famous red carpet stylists in New York, another is the most sought-after “makeover” expert in the US, and lastly, I interviewed my own color and style mentor, John Kitchener, Director of Personal Style Counselors.
I came away from the experience energized and hopeful, not just for myself, but for my entire generation of women. I learned that by gaining certain habits and skills we can look forward to our later years with energy and enthusiasm. I also came away realizing that the knowledge and coping tools we have gleaned over a lifetime can enable us to become very visible, both in our own lives and also as role models for younger generations of women. These skills and tools have enabled us to move through change – and sometimes profound loss – and have made us stronger and more resilient. They have also allowed us to connect with deeper, more grounded parts of ourselves.
So from a completely new and unexpected direction, developing Vital, Vivacious and Visible after 50 helped reinforce my primary goal when I wrote my first two books: to help women and girls maintain individuality, authenticity, and courage throughout all the stages of life.
Andrea Pflaumer is a speaker and educator, and the author of Shopping for the Real You, the only book based on the Personal Style Counselors (PSC) system, providing a detailed guide to wardrobe, color, and personal style.
Her new e-book, She’s Got Good Jeans, applies that same critical eye to a popular subject: where to find (and how to style) the best jeans for one’s body shape, style and budget.
Her series Vital, Vivacious, and Visible after 50 will be available on both video and as audio podcasts in early May.
You can follow her blog at http://shoppingfortherealyou.com
her Pinterest pages at https://wwhttpsw.pinterest.com/andreapflaumer/
and her Facebook page at https://www.facebook.com/shoppingfortherealyou/
Christine Campbell, author and blogger, has six published novels:
Family Matters, Making it Home, Flying Free, Here at the Gate, Searching for Summer, and Traces of Red; all Contemporary Women’s Fiction, often with ‘mature’ female protagonists.
You can find out more about Christine and her books at: http://author.to/ChristineCampbell